25th Anniversary Hotter'n Hell Hundred

This year the annual Hotter'n Hell Hundred marked it's 25th anniversary with near record temperatures. Taking place in Wichita Falls, Texas, this event is notorious for it's high temps and huge turnout. Approximatly 12,000 people showed up to take part in the annual hell ride, all to prove some sort of point. This event does have a death toll to speak of as well, but could this year be different even though the heat index recorded was well over 100 degrees?

The official course drink for this death defying feat of determination and, well frankly, stupidity sadly was not Eload. That's okay. Really! Do you know why? We're in the tent man! The medical director of the Hotter'n Hell after familiarizing himself with our product offered to have us provide it in the medical tents to those suffering from the milder symptoms of heat related illnesses including cramping, bonking (loss of energy), upset stomach and dizziness. Could any other sport drink product on the market be used in this capacity? I think not!

The HHH event also featured a medical symposium. Presenters included the renowned Dr. Ed Coyle, Director of the Human Performance Laboratory at the University of Texas in Austin as well as Dr. Douglas Stoddard, Medical Director of the Toronto Sports and Exercise Medicine Institute and creator/developer of Eload, Emend and Zone Caps.

Dr. Stoddard gave a presentation on GI tract dysfunction and exercise in the heat. After the presentation and a couple others, I had to return to our booth at the consumer show. Part of me expected this, but I was still amazed to see how many people from the medical field who had attended the symposium not only came by to sample Eload and get more information, but sent their friends and referred other people over to us as well. Needless to say, we made a splash!

So, you're probably wondering what the medical tallies were at this event from Hades. Well, according to Dr. Keith Williamson, Medical Director of the HHH, only 4 people were sent to the hospital with heat related illnesses and no one died! It's hard to say if Eload had anything to do with this but then again, if it was being used along side other treatments in the medical tents in the field, I'm sure it kept a few from certain hospitalization.

Cheers and Viva Eload!

Why Is He Burning Up?

Okay, so I'm out on ride this past weekend and get hooked up in a small group with a guy I used to work with. Probably one of the nicest guys out there, and arguably one of the best road racers in Texas. You all know Texas is bigger than France, right? So our first stop this guy is drinking a big 'ol bottle of one of those premixed out of the cooler type drinks and I'm thinking to myself, I can't believe this guy is so dang strong and he drinks that stuff! I know he's heard my pitch about Eload and why it's so much better than anything else out there, but then again, this guy can kick my a$$ on the bike with his eyes closed. So I keep my mouth shut and we hit the road again. Well, it's getting hot. I think the heat index that day was supposed to get up to 108 degrees and we were on the bike for about 4 hours ending by high noon. So about 2 1/2-3 hours into the ride he starts making comments about the heat. I'm watching his bottles and he's just not drinking much at all. Of course I'm drinking about 2 1/2 bottles an hour of Eload and I'm quite comfortable with the temperature. After a little while longer he's got his jersey all the way unzipped. It's not too much longer after that he takes it off completely and stuffs it in the back of his bibshorts. He makes more and more mention about the heat and all I can do is watch in amazement. It's so clear to me and what I've learned about hydration that this guy is starting to suffer from dehydration and lack of electrolytes. See, electrolytes help your body maintain the fluids that you take in for use in your muscle tissues and they are also vital in regulating your blood pressure. His heat tolerance was getting lower and lower very quickly. He had mentioned about a hard ride he had done the previous week and that it took him several days to recover from training in the heat and it was clear to me as to why. You've got to drink! You've got to replace your electrolytes! Think of it this way, you wouldn't train your body to run a marathon by only running 5 miles at a time would you? Why train your body for things without the proper electrolytes and fluid to carry them through your exercise? If all things were equal between me and this guy, training, natural talent, experience, just because I know how to better hydrate and use Eload, I'd be kicking his can and everyone elses all around Texas! But alas, all I can do is dream about having that talent, time for training and experience. I'll just have to stick to arming others with the knowledge I have so they can do big things. C'mon brother, ask me how!

e load™ Heat Endurance and EMEND™ Heat Recovery brands to be distributed by BikeMine

For the first time ever, Medion Corporation will have their heat formulated brands widely available to the U.S. market. With a mid August launch planned, Bike Mine will be the American distributor for e load™ Heat Endurance Formula, e mend™ Heat Recovery Formula and Zone Caps™ Electrolyte Sustainer.

“These are the first products to hit the U.S. market which are medically designed to treat and prevent heat related illnesses including cramping, bonking and upset stomach. I am looking forward to working with Bike Mine’s Rick Dyer and his team of professionals as we increase both our brand awareness and distribution,” says Jim McLarnon, Medion Corp’s C.E.O. Darren Zielinski, the company’s recently appointed National Sales Manager for the U.S. Division opines, “The U.S. has never seen the likes of this incredible group of products. They have been long overdue in the market and I am excited to bring this kind of nutritional relief to my fellow athletes.”

E load’s™ Heat Endurance Formula replaces only those nutrients lost through sweating. Using natural ingredients and flavors e load’s™ low acid formula optimizes metabolic response through physiological electrolyte replacement. Fructose free, e load’s™ stomach friendly formula provides optimal carbohydrate levels for maximum performance and helps prevent bonking. Its lactic acid buffering effect reduces muscle burn and aids in recovery. Finally e load’s™ physiological levels of sodium, potassium, calcium, magnesium and zinc offer a superior anti-cramp formula. E mend™ also takes the “nothing artificial” route. It adds ultra filtered whey protein isolate for maximum absorption, as well as buffered Ester© vitamin C to maintain a neutral acid level while giving antioxidant support required for optimum recovery from exercise in the heat. Zone Caps™ Electrolyte Sustainer capsules are used to top off or customize an individual’s need for additional electrolytes. E load™, e mend™ and Zone Caps™ are the nutritional choice for the men’s elite road race team Abercrombie & Fitch.

You can try out these products first hand “in the heat” at this year’s Interbike Outdoor Demo. Staff will be on hand to explain usage and design as well as treat your heat or hangover related illnesses. If you can’t make the Outdoor Demo, the products will be at Bike Mine’s booth #2757 as well as Medion Corporation’s booth #1414 from Wednesday through Friday.

For more information contact Bike Mine at 800-223-3207. www.BikeMine.com