25th Anniversary Hotter'n Hell Hundred

This year the annual Hotter'n Hell Hundred marked it's 25th anniversary with near record temperatures. Taking place in Wichita Falls, Texas, this event is notorious for it's high temps and huge turnout. Approximatly 12,000 people showed up to take part in the annual hell ride, all to prove some sort of point. This event does have a death toll to speak of as well, but could this year be different even though the heat index recorded was well over 100 degrees?

The official course drink for this death defying feat of determination and, well frankly, stupidity sadly was not Eload. That's okay. Really! Do you know why? We're in the tent man! The medical director of the Hotter'n Hell after familiarizing himself with our product offered to have us provide it in the medical tents to those suffering from the milder symptoms of heat related illnesses including cramping, bonking (loss of energy), upset stomach and dizziness. Could any other sport drink product on the market be used in this capacity? I think not!

The HHH event also featured a medical symposium. Presenters included the renowned Dr. Ed Coyle, Director of the Human Performance Laboratory at the University of Texas in Austin as well as Dr. Douglas Stoddard, Medical Director of the Toronto Sports and Exercise Medicine Institute and creator/developer of Eload, Emend and Zone Caps.

Dr. Stoddard gave a presentation on GI tract dysfunction and exercise in the heat. After the presentation and a couple others, I had to return to our booth at the consumer show. Part of me expected this, but I was still amazed to see how many people from the medical field who had attended the symposium not only came by to sample Eload and get more information, but sent their friends and referred other people over to us as well. Needless to say, we made a splash!

So, you're probably wondering what the medical tallies were at this event from Hades. Well, according to Dr. Keith Williamson, Medical Director of the HHH, only 4 people were sent to the hospital with heat related illnesses and no one died! It's hard to say if Eload had anything to do with this but then again, if it was being used along side other treatments in the medical tents in the field, I'm sure it kept a few from certain hospitalization.

Cheers and Viva Eload!